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I decided to give the talk about lovability and how to measure it, because I felt it was knowledge that everyone could benefit from. I was excited about the idea to share the knowledge. But I also was anxious because I imagined that the subject lovability might be too ‘far out’ for people. But because I knew everything about the subject, I felt confident I could get the interest of at least some people.

I was very surprised that the talk was getting so many raised hands during the pitch. It was thrilling but also slightly daunting to do the talk in the big room. But people were engaged during the talk, and I connected with many people afterwards to share some personal experiences.

My advice for potential speakers:

  • Know what you want to focus your presentation on. Don’t make it to broad.

  • Be passionate about the subject.

  • Be excited to share something with the UX community.

  • Don’t worry about what the audience might think of you. Focus on how you can bring them your ideas or learnings.

  • Prepare your ‘pitch’ for the madness session. It will help to focus you on your subject.